Challenge
To promote a Runathon organized by The Rotary Club of Nigdi on a shoe-string budget.
Solution
Optimize the client’s budget though a highly cost effective awareness campaign. Keeping this as the focus we chalked out a Digital Campaign across some major platforms – Google, Facebook, The registration process was made user friendly to garner high response and backed by some interesting promotional ideas online.
The activity created more than 6500 footfalls exceeding the client’s target along with sealing associations with sponsors like Bridgestone, Syska, SKF and more.