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BOOKSTATION

Getting a book from Appa Balwant Chowk in Pune is truly a tiresome task as the traffic in the area is always vexing. Bookstation is a brand that brings together all books, across all languages, all genres, from all authors, publications, academic and non-academic, on one single platform. Bookstation is your one-stop solution for all your book needs. With exclusive listings found only in the local markets, the wide range of books available via the app is a shortcut to the best of Appa Balwant Chowk’s bookstores in Pune.

Client: Bookstation
Industry: Retail Aggregator
Year: 2022
BOOKSTATION

Getting a book from Appa Balwant Chowk in Pune is truly a tiresome task as the traffic in the area is always vexing. Bookstation is a brand that brings together all books, across all languages, all genres, from all authors, publications, academic and non-academic, on one single platform. Bookstation is your one-stop solution for all your book needs. With exclusive listings found only in the local markets, the wide range of books available via the app is a shortcut to the best of Appa Balwant Chowk’s bookstores in Pune.

Client: Bookstation
Industry: Retail Aggregator
Year: 2022
THE CHALLENGE

At 3 Dots Design, we took this brand into our guardianship and became its brand custodian. The challenge was to make the name – Bookstation, synonymous with online book buying not only in Pune but all over India. With this focused approach, we created a digital strategy to penetrate the Pune market first with the brand strength deeply rooted in hyperlocal deliveries within 5 hours. We then expanded our vision to deliver PAN India in 3-4 days. The challenges were aplenty. Listing hundreds and thousands of books on the portal on a daily basis, getting the vendors ready with the inventories and streamlining the logistics. The entire process was a learning task and it prepared us to deliver our best.

THE CHALLENGE

At 3 Dots Design, we took this brand into our guardianship and became its brand custodian. The challenge was to make the name – Bookstation, synonymous with online book buying not only in Pune but all over India. With this focused approach, we created a digital strategy to penetrate the Pune market first with the brand strength deeply rooted in hyperlocal deliveries within 5 hours. We then expanded our vision to deliver PAN India in 3-4 days. The challenges were aplenty. Listing hundreds and thousands of books on the portal on a daily basis, getting the vendors ready with the inventories and streamlining the logistics. The entire process was a learning task and it prepared us to deliver our best.

THE RESULTS

When it was time, and Bookstation was launched, the results were exceptionally overwhelming. Within a month, the numbers were ticking like a scoreboard in the powerplay. Here are a few numbers to substantiate our claim.

6k+

Total app Installs

INR 25/app Install

Cost per Installs

52,934 unique users

Total web Traffic

54.20%

Bounce Rate

684

Organic FB Page Likes

3,75,776

Total Sales

1,483

Organic Insta Followers

1,246

Total Orders

THE RESULTS

When it was time, and Bookstation was launched, the results were exceptionally overwhelming. Within a month, the numbers were ticking like a scoreboard in the powerplay. Here are a few numbers to substantiate our claim.

6k+

Total app Installs

INR 25/app Install

Cost per Installs

52,934 unique users

Total web Traffic

54.20%

Bounce Rate

684

Organic FB Page Likes

3,75,776

Total Sales

1,483

Organic Insta Followers

1,246

Total Orders

LET'S GROW YOUR BRAND

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LET'S GROW YOUR BRAND

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We invite you for a productive discussion.

Let's build a long-term strategy for ‘creating continuous communication’
Head Office - Pune

Amalanand Bungalow, Plot No. 14 Survey No. 3023/14 Bhambhurda, Mangalwadi Society S B Road, Haveli, Pune, Maharashtra 411016

Branch Office - Hyderabad

Flat.no.202 Hyderguda, Old MLA Quarters Rd, Opp. Fabric Care Dry Cleaners, Hyderabad, Telangana 500029