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NAPTRAP

NapTrap is India’s first SBD (Specific Benefit Driven) mattresses and they are here for the ever-mobile, ever-moving Indian consumers. NapTrap has already invested in upcoming technologies to provide sound and healthy sleep so that the Indian customers are not sleep-deprived, spurring a cycle involving insomnia and anxiety disorder.

Client: NAPTRAP
Industry: Home Furniture
Year: 2021
NAPTRAP

NapTrap is India’s first SBD (Specific Benefit Driven) mattresses and they are here for the ever-mobile, ever-moving Indian consumers. NapTrap has already invested in upcoming technologies to provide sound and healthy sleep so that the Indian customers are not sleep-deprived, spurring a cycle involving insomnia and anxiety disorder.

Client: NAPTRAP
Industry: Home Furniture
Year: 2021
CAMPAIGN OVERVIEW

We often tend to ignore our health and sometimes even suffer in silence because of not being able to sleep at the right time or the right mattress due to various reasons. Through this campaign – AB INDIA SOYEGA SAHI, seemed like the ‘right’ preposition with the kind of technologies that we offered in our mattresses via India’s first online mattress exchange. This campaign was an initiative to spread good health, good sleep and well-being across the nation through an exchange offer that would change the way India sleeps. This exchange offer allowed the people to choose the right mattress for their body type, and give them the right kind of support in terms of firmness and softness with advanced technologies.

CAMPAIGN OVERVIEW

We often tend to ignore our health and sometimes even suffer in silence because of not being able to sleep at the right time or the right mattress due to various reasons. Through this campaign – AB INDIA SOYEGA SAHI, seemed like the ‘right’ preposition with the kind of technologies that we offered in our mattresses via India’s first online mattress exchange. This campaign was an initiative to spread good health, good sleep and well-being across the nation through an exchange offer that would change the way India sleeps. This exchange offer allowed the people to choose the right mattress for their body type, and give them the right kind of support in terms of firmness and softness with advanced technologies.

THE RESULTS

With the campaign up & running, the kind of response we got was tremendous. The kind of realistic problems that we highlighted through this campaign, people felt connected with the brand and 400+ leads were generated from website as well as Facebook.

THE RESULTS

With the campaign up & running, the kind of response we got was tremendous. The kind of realistic problems that we highlighted through this campaign, people felt connected with the brand and 400+ leads were generated from website as well as Facebook.

LET'S GROW YOUR BRAND

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LET'S GROW YOUR BRAND

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We invite you for a productive discussion.

Let's build a long-term strategy for ‘creating continuous communication’
Head Office - Pune

Amalanand Bungalow, Plot No. 14 Survey No. 3023/14 Bhambhurda, Mangalwadi Society S B Road, Haveli, Pune, Maharashtra 411016

Branch Office - Hyderabad

Flat.no.202 Hyderguda, Old MLA Quarters Rd, Opp. Fabric Care Dry Cleaners, Hyderabad, Telangana 500029