When the pandemic invaded our nation, there was an unprecedented surge in demand for masks. Reliable face masks, with high filtration efficiency, and of low cost were in huge demand. Pune Polymers took a strong resolute to help you breathe free of impurities. That’s how the inception, design and manufacturing of Vatashi began in India. The journey began when Vatashi collaborated with BARC to develop a HEPA filter based P100 face mask to protect the doctors & scientists working at BARC. A P100 face mask provides 99.97% filtration of particles greater than 0.1 micron in size. The goal was to make a cost effective but highly efficient face mask that can guarantee protection from viruses such as COVID-19.
When the pandemic invaded our nation, there was an unprecedented surge in demand for masks. Reliable face masks, with high filtration efficiency, and of low cost were in huge demand. Pune Polymers took a strong resolute to help you breathe free of impurities. That’s how the inception, design and manufacturing of Vatashi began in India. The journey began when Vatashi collaborated with BARC to develop a HEPA filter based P100 face mask to protect the doctors & scientists working at BARC. A P100 face mask provides 99.97% filtration of particles greater than 0.1 micron in size. The goal was to make a cost effective but highly efficient face mask that can guarantee protection from viruses such as COVID-19.
The product category already existed in the market and there were already many big players in the market with the same kind of product. It was indeed a challenge for us to make ours stand out from the rest. 3 Dots Digital took the stance of positioning this product as a brand that’s not for your car, but for you – to stay healthy inside the car as well as outside.
The product category already existed in the market and there were already many big players in the market with the same kind of product. It was indeed a challenge for us to make ours stand out from the rest. 3 Dots Digital took the stance of positioning this product as a brand that’s not for your car, but for you – to stay healthy inside the car as well as outside.
When we introduced the brand into the market, it was initially an uphill task and the journey was tough. But, with some focused strategy, we were able to achieve it. Here are the numbers that reveal our journey.
When we introduced the brand into the market, it was initially an uphill task and the journey was tough. But, with some focused strategy, we were able to achieve it. Here are the numbers that reveal our journey.
We invite you for a productive discussion.
Amalanand Bungalow, Plot No. 14 Survey No. 3023/14 Bhambhurda, Mangalwadi Society S B Road, Haveli, Pune, Maharashtra 411016
Flat.no.202 Hyderguda, Old MLA Quarters Rd, Opp. Fabric Care Dry Cleaners, Hyderabad, Telangana 500029
