KWALITY WORLD DEVELOPERS

Sure, everyone wants a home in the most prime locations of any city. But nobody wants to pay a humongous amount for a home that’s tinier than a shoebox. Too many acres, too many amenities, but little to no living space? This is like living like the genie IRL.
Our latest campaign, for Kwality Developers Vrindavan heights aimed to highlight the same. In our honest attempt to generate curiosity among the customers about a project that is situated in the attractive location of Magarpatta but is affordable and delivers ample living space - we devised a campaign that played around our main CTA - Curiosity generation.

  • Print Media
  • Outdoor Advertising
  • Digital
  • Social Media
Campaign

With the rise of digital convenience, one can find everything just with the help of their camera lens. Adapting this trend to the real estate world, we generated a special QR code that would lead the viewers directly to our website - and we cleverly renamed it to QR City, as a wordplay on curiosity.
We listed this code on traditional advertising platforms, such as newspapers and billboards, just for a week, seamlessly blending the digital landscape into the real world. This campaign increased user engagement as the suspense of what lies behind an almost too good to be true promise created a buzz amongst their thoughts.

Client KWALITY WORLD DEVELOPERS
Industry Real Estate
Year 2024-2025


Impact

The offline campaign, which had a lifespan of only a week, resulted in almost 50 website visits/QR scans in just 7 days. The digital campaign, with an investment of less than 1 lakh (till date.), resulted in around 150+ leads generated online. With an average of Rs 567/lead, this campaign proves that with a little wit and a lot of passion, effective marketing can be done right.

Kwality World Developers
Kwality World Developers
Kwality World Developers
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