Mangalam Landmarks
With an admirable portfolio of commercial, residential and industrial establishments, Mangalam Landmarks are among the leading developers in Pune. At 3 Dots Design Pvt. Ltd., we acquired rights to curate 360-degree communications for this brand and its projects. With our creative acumen and strategic expertise, we have brought to limelight the Mangalam Way of Life. Here’s what we work on for the brand:
- Print Media
- Outdoor Advertising
- Digital
- Social Media
थोडं जास्त…
Mangalam Miraya
An expression of our dreams, our aspirations and our will, to scale the skies a little more, and live a little more!
Campaign Strategy
The idea came from the simple thought– that we all love when life gifts you a little more than what you expect. Mangalam Miraya, 2 & 3 BHK homes in Moshi; are made for an audience you appreciate those extra gifts and wish for slightly more from life.
Our campaign ‘थोडं जास्त…’ is all about these little joys and the little more freedom that these Mangalam Miraya homes offer.
What sets it apart
Language is a powerful medium for forging emotional connections, and Marathi, with its rich literary tradition and expressive nuances, provided the perfect opportunity to resonate deeply with the target audience. With the use of poetic and evocative messaging, the campaign tapped into the collective consciousness of the targeted audience base, eliciting a strong emotional response and fostering required action.
Results
The campaign not only elevated brand perception as one that understands what its people want, but also drove tangible business results with recorded sales of 250 units in 2 hours. Its series of outdoor and digital communication was a huge success, reaffirming the power of linguistic and cultural inclusivity in marketing endeavors. No doubt, the right to brag about this achievement, brought us a ‘little more of joy.’
Mangalam Melizma
Hitting the right notes, to make melodious living a blockbuster.
It’s all about the little joys in life. Like living with your loved ones, or being close to your workplace, school and city life. That’s what Mangalam Melizma is all about. With our launch campaign for these upscale homes in Kiwale, we brought to life this refreshing approach, as the way of melodious living took the centrestage.
This launch campaign, with a series of outdoor and digital ads hit the right notes, with 250 units sold in just 2.5 hours of the launch. And gave us the bragging rights to call these dynamic homes a creation of our own.
Digital
