Pushpa International School
Task
Launch the school which has absolutely no history in education In an environment that was already crowded with well established schools
- Corporate Branding
- Environmental branding
- Digital Media Promotions
- Corporate AV
- Promotional Campaigns
Solution
The agency launched the brand by positioning it as A New Age school for generation next. We created a holistic and sustainable brand plan
Thought : The Next Generation Education Hub
Result : Within 3 months the school registered full admission
- ClientDugad Group
- IndustryEducation
- ServicesStrategy, Print media Advertising, Events, Website
- Websitewww.pischool.co.in
Creating brand identity for a school is a different ball game altogether.
Creating brand identity for a school is a different ball game altogether. It has to be children-friendly, without losing its seriousness. We had to do this balancing act while making the logo for Pushpa International School. The collaterals too evolved from the logo. The zing bang included their website, calendar, a pen, pencil, eraser, lunch box, water bottle, sack, notebook, compass box, gift wraps, notebook covers, badges, flags and what not. The motto we created for the school was ‘Education Beyond Boundaries’ and the entire endeavour meant walking an extra mile to make this emerging brand reach beyond.
We delivered beyond expectation
Launch Website
PIS has truly come alive…
Pushpa International School is an emerging venture. And an awe-inspiring identity and homogenously blended brand collaterals evolving from the thematic continuity, have really made wonders.
MRS. MONIKA GUPT Principal, PIS